RJ Cervantes

Hector A. Fernández

​Fernández Government Solutions, LLC

Soyla Fernández founded Fernández Government Solutions LLC in 2004.  Her successful firm is experienced in the development of political and legislative strategies to implement effective advocacy programs for corporate and public sector clients. 

As a former consultant to the legislature and the executive branch, Ms. Fernández is knowledgeable in a variety of political, policy, and budget issues. FGS’ success is due to Ms. Fernández’ previous solid legislative and executive branch experience – most notably with positions as a deputy director of the Assembly Budget Committee, senior budget consultant to former Assembly Speaker Antonio 

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​RJ Cervantes joined Fernández Government Solutions with over 12 years of public policy and government advocacy experience, specializing in helping clients navigate the intricacies of the policymaking arena. On behalf of a diverse set of interests, RJ has initiated comprehensive advocacy strategies aimed at achieving legislative and regulatory objectives at the federal, state, and local level. He also advises national interests on how to navigate California’s dynamic policymaking arena while identifying political and corporate risks. Prior to joining the firm, RJ served as the Director of Legislative Affairs for the California Trucking Association (CTA). On behalf of 1,500 member companies, RJ developed, coordinated, and implemented lobbying efforts in Sacramento and Washington, DC. 

Previously served on statewide boards including Housing California, Coalitions for Rural Housing, and the California Reinvestment Coalition. Currently serves on the board of directors of the California Institute for Rural Studies and a local nonprofit housing development corporation. 

Villaraigosa, and as a Gubernatorial appointee with the formerly named Business, Transportation and Housing Agency. While in those positions, Ms. Fernández honed her political, policy and budget insight in her preferred areas of transportation, communications, economic development, housing, information technology, social services and immigration.

Ms. Fernández has been the lead lobbyist or consultant to almost 60 clients. FGS’s diverse client base spans local governments, public and private corporations, governing bodies, industry associations, and not-for-profit organizations in California and across the country. Ms. Fernández provides clients with comprehensive issue analysis, strategic planning, resource identification, as well as guidance on implementation. Ultimately, FGS helps clients frame the debate, forge broad-based coalitions, find creative solutions and, above all else, achieve their strategic and policy objectives.

Ms. Fernández has become a powerful ally to clients and legislators in Sacramento and beyond. She has established strategic partners in Washington, DC and Phoenix, AZ with firms that are specialists in public affairs, issues advocacy and public relations. These additional partnerships greatly expand FGS’ national and regional advocacy outreach.

In addition to running her full-service lobbying firm, Ms. Fernández gives of her time and resources to local, regional and national capacity building and philanthropic efforts. These include having served on the St. Hope Public Schools board helping to build Sacramento’s premier inner city charter school. With a major focus on helping local families and students, Ms. Fernández funds and manages a family charity fund through the Sacramento Regional Community Foundation, making various contributions to worthy local efforts, including an annual holiday gift-giving project to farmworker families and a scholarship to graduating high school seniors in Colusa. Further, her firm has partnered with Sacramento’s Christo Rey High School’s work-study program for the past 5 years providing internship opportunities to the school’s students. Students, primarily from low-income families, learn about the policy making process, while at the same time gaining valuable work skills. 

Ms. Fernández serves on the board of Capital Public Radio, especially focused on capital development campaigns to expand the broadcaster’s capacity and reach. Further, she serves on the board of the of the Latino Leaders Network, a national organization aimed at bringing high profile Latino leaders together for information sharing and networking.

Soyla Fernández

Through coalition building and grassroots activities, RJ established a substantial network of state legislators, Members of Congress, agency and administrative officials, and non-governmental organizations. 
Earlier in his career, RJ worked on the Portland Business Alliance Government Relations team, Oregon’s leading business advocacy organization, and coordinated the engagement of state and local elected officials on the emerging sustainability and green technology sector in the City of Portland. RJ also served as the Policy & Constituent Relations Liaison for the Multnomah County Board of Commissioners, focusing on multi-modal transportation projects, business growth and development, and public safety.

RJ has been involved in numerous community service projects focusing on empowering Latino youth, serving the homeless population, and assisting veterans returning home from duty. RJ is a recipient of the Oregon National Guard’s Civilian Commendation Medal for his passion of securing employment opportunities for veterans. A native of Chico, California, RJ graduated from the University of Portland with a Bachelor of Arts in Political Science.

Hector A. Fernández, legislative advocate, brings substantive experience in policy and program development in the areas of housing, community development and organizational capacity. As a district representative for then state Senator Jim Costa from the central San Joaquin Valley, focused on housing, community development, education and transportation issues. Worked for over 10 years in the nonprofit sector developing programs for farm worker housing and health, conducting research and advocacy on rural affordable housing.

Additional practical experience includes developing organizational capacity, funding strategies, strategic planning, community assessment and grassroots leadership development.